Rhetorica: The Rhetorical Appeals
As there are three temporal contexts for rhetoric, so there are three appeals it can make to a man: those to credibility, intelligence, and humanity.
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Rhetorica
Rhetorica: A Speech in Time Saves Nine
Persuasion aims at action, and action takes place in time. It follows that rhetoric looks in three directions: past, present, and future.
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Rhetorica: Of the Same Clay
What is essential to argument is not that both sides prove everything they say, but only that they begin from premises both parties accept.
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Rhetorica: The Weakness of Magnanimity
An essential part of the secret of magnanimity is, knowledge is not a zero-sum game.
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Rhetorica: The Practice of Magnanimity
“Most people are normal” does not sound controversial, or even worth saying; but it is surprisingly hard, and worthwhile, to really believe.
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Rhetorica: The Discipline of Largesse
The fourth moral principle underlying rhetoric, and the first that demands a social context, is the rule of magnanimity; so what’s that?
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Rhetorica: The Little Trinity
Three mental virtues come before all others. Without them, no further thought is possible.
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Rhetorica: The Divisions of Rhetoric
“Rhetoric in its truest sense seeks to perfect men by showing them better versions of themselves, links in that chain extending up toward the ideal.” —Richard Weaver
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Rhetorica: A Complement to Dialectica
Rhetoric is the crown of the Trivium, and this is not an accident: “these three are one, the glory equal, the majesty coeternal …”
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